Complutense Erasmus Year – Marketing and Media Studies

International digital and marketing management

MiM (Master in Management, 1st year), Marketing and Sales Management concentration, with honors

Complutense Faculty of Economics and Business Administration (and Department of Audiovisual Communication and Advertising of the Complutense Faculty of Media and Communication Science), Complutense University of Madrid (2005-2006)*

Erasmus, the European Union student exchange program (non-degree). All classes in Spanish.

  • Marketing and Communication courses: Marketing Plan (by Ricardo de Cala Castillo), Advertising and Marketing Communications (by Ricardo de Cala Castillo), Audiovisual Media and Broadcasting History (by Alfonso Puyal Sanz), Radio and Television Programming (by Alfonso Puyal Sanz)
  • Management courses: Internationalization and International Business Management – business case studies on international expansion strategies (intensive European Higher Education Area pilot course by Tomas Arrieta Carrillo), Organizational Design (by Isabel Sánchez Quirós), Human Resource Management (by Isabel Sánchez Quirós), Financial Control/Internal Control and Management Control System (by María del Carmen Díaz Martín), Advanced Business English
  • Law courses: Public Law – Administrative Law in Spain (Complutense), Corporate Law – Business Ethics and International Corporate Governance (Sorbonne), Public Law – Fiscal Policy and Tax Law in France (Sorbonne)

*Original degree title: LADE (Licenciatura en Administración y Dirección de Empresas), especialidad en Dirección Comercial y Marketing, segundo ciclo (cuarto curso y quinto curso), now called MBA (Máster Universitario en Administración y Dirección de Empresas) – Facultad de Ciencias Económicas y Empresariales (y Facultad de Ciencias de la Información y de la Comunicación), Universidad Complutense de Madrid

The Complutense MBA has been ranked multiple times as the best MBA in Spain (4 stars out of 4) among public universities, competing directly with the best private business schools (IESE, IE and ESADE): http://www.mejores-masters.es/ranking-master-in-spain/master-mba-full-time.html

The Complutense University of Madrid also offers the best Master in Communications in Spain: http://www.mejores-masters.es/ranking-master-in-spain/master-communications.html

UCM has been constantly ranked as the best university in Spain by the prestigious newspaper El Mundo: http://www.club-mba.com/2015/05/17/ranking-el-mundo-2015-las-mejores-universidades-de-espana/


Complutense University of Madrid

The Universidad Complutense de Madrid (informally « la Complu » or UCM) is regarded as the best university in Spain and is famous in the entire Hispanophone world (LATAM). It is, with the Universities of Bologna (1088), Paris (1089), Oxford (1096), Salamanca (1130) and Cambridge (1209), one of the oldest universities in the world. It has the most prestigious reputation in the Cultural and Creative Industries in Spain. The Complutense Faculty of Economics and Business Administration is constantly ranked in the Top 5 for Business and Management teaching and research in Spain, competing with the Universidad Carlos III de Madrid, the Universitat Pompeu Fabra (Barcelona), IESE/Universidad de Navarra (private), ESADE/Universitat Ramon Llull (private) and IE University (private). The UCM Faculty of Media and Communication Science is usually considered the most famous and the best in Spain, especially for careers in Audiovisual, Film, Journalism, Press, Advertising and PR. UCM has international partnerships with more than 900 universities located in 77 countries, including its longstanding relationships with the most prestigious institutions in the USA (Harvard), in England (Oxford), in France (Panthéon-Sorbonne) and in Italy (La Sapienza). Complutense has 2 centers abroad: the Real Colegio Complutense at Harvard University founded with Harvard University in 1990 and the Collège des Hautes Etudes Européennes Miguel Servet created with the University of Paris 1 Panthéon-Sorbonne in 1993. According to the Times Higher Education World Reputation Rankings 2020, Complutense is in the World Top 200 of the best universities.

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