France Télévisions International Marketing Manager

International digital and marketing management

International Marketing Manager – France Télévisions Publicité, France Télévisions, Paris, France

(2007 full-time internship for 6 months)

  • Company:
    • France Télévisions, the French Public Service Broadcasting Group, is the largest audiovisual and broadcasting group in France (France 2, France 3, France 4, France 5, France O) and was the main shareholder of France 24, Arte, TV5MONDE and EuroNews.
    • France Télévisions Publicité is the advertising sales subsidiary of the group. 
  • Responsibilities:
    • Strategic marketing presentations to our international sales teams and to the board (Chairman, Managing Director, Deputy Director,…) including benchmarking (competitor analysis), programming research based on TV content analysis, pan-regional TV market research based on (1) worldwide distribution data, (2) analysis of international audience and rating studies and (3) analysis of ad spendings and marketing budgets of companies and brands, with the tools proposed by Médiamétrie, Africascope, Nielsen, TNS Media Intelligence/now Kantar Media, and EMS Synovate/now Ipsos,
    • Creation, development and management of a new alliance, the advertising offer Europe TV (international bundle packages), bringing together global TV channels such as EuroNews (Europe), TV5MONDE (Francophone), France 24, Trace TV (Urban music), Canal+ Horizons (Africa), Sky News International (UK), National Geographic (US), Deutsche Welle TV (Germany), TVE Internacional (Spain), Rai International (Italy) to compete with CNN International, BBC World, MTV and Eurosport (TF1),
    • International coordination between France, Germany, Spain and the United Kingdom,
    • Management of the relationships with our international partners and of advertising airtimes on our global TV channels,
    • Implementation of a global cross-media advertising strategy: Television, Internet, Mobile, Radio (Radio France Internationale), Print (National Geographic).
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