MBA Projects

International digital and marketing management

Digital Strategy Consultant

(2016-2017, part-time during my MBA)

  • Since 2011, I have been advising clients on digital marketing (companies and individuals alike).
  • As an MBA student in Digital Marketing, I had the opportunity to advise prestigious clients on their international digital strategy, including:
    – the OECD (Organisation for Economic Co-operation and Development)
    – a leading e-commerce website in Europe specialized in fashion retail
    – …
  • My consulting engagements focused on: Social Media Marketing, Social Listening, Social Media Analytics, Social Media Monitoring, Influencer Marketing, Inbound Marketing, Content Marketing, e-CRM, Email Marketing, Marketing Automation, E-commerce and CRO.​

Social Media Manager

(2016-2017, part-time during my MBA)

  • During my MBA in Digital Marketing & Business, I had the opportunity to act as a Social Media Manager in charge of live tweeting from official accounts, UGC (user generated content) management and/or management of social walls during the most important B2B events on digital transformation and digital marketing in Paris organized by:
    – Microsoft (Microsoft Experiences)
    – HUB Institute (HUB Forum)
    – IAB France, the Interactive Advertising Bureau
    – ACSEL, the French Association of the Digital Economy
    – …
    All partners of my MBA. The motto of the MBA DMB is #InsideDigitalRevolution.
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