Managing Director France (Country Manager) – Music2Deal
(1 year, 2012-2013, full-time)
Music2Deal is the exclusive social network and international marketplace of the music industry. It is often referred to as “the Linked In of music”.
Based in Hamburg, Germany, Music2Deal has been expanding all around the world in the last years and has local Managing Directors in some key countries for the music business. I was the representative of Music2Deal for France.
Market research and competitive intelligence,
Definition of the strategy with the global CEO,
Product development of our main offers (artists, vocalists, business contacts, songs, music licensing),
International coordination between France and Germany,
Implementation of the local marketing plan for France,
Acquisition of new French-speaking customers: singers, songwriters, lyricists, musicians, managers, producers, record companies, labels, publishers, music supervisors, film directors, film and TV production companies, promoters, musical instrument and audio equipment manufacturers,
Maximizing conversions (from free member to paid subscriber), repeat buying and customer loyalty,
Promotion and partnership development with festivals (Midem, MaMA) and professional organizations (Bureau Export, Irma, Music Managers Forum),
Digital analytics, content marketing and social selling,