Consultant and MBA Professor of Digital Marketing

International digital and marketing management

Independent Consultant, Trainer, Guest Speaker and Professor of Modern Marketing

End of 2017 – Till now

Consulting, training or teaching in English or in French, in France or abroad.

For Bachelor students, Master students, MBA students and Executive Education programs.

For young students, experienced professionals and senior executives.

For French students, Erasmus students and international students.

Here is a list of all the classes/trainings that I taught/managed since 2017:

General Courses

  • Marketing courses:
    • Marketing 101 / Marketing Basics / Introduction to Marketing
    • Marketing Mix
    • Marketing Plan
    • IMC (Integrated Marketing Communications) / Integrated Marketing
  • International courses:
    • International Strategy
    • International Marketing
    • International Digital Marketing
    • Digital Marketing and International Business Development
  • Digital courses:
    • Digital Transformation / Digital Revolution
    • Digital Strategy
    • Digital Marketing / Online Marketing / Internet Marketing / Web Marketing
    • The global tech industry

Digital Marketing Courses

  • Analytics courses:
    • KPI (Key Performance Indicators)
    • Digital KPIs
  • Search courses:
    • SEO (Search Engine Optimization)
    • ASO (App Store Optimization)
    • VSO (Voice Search Optimization)
  • Social Media courses:
    • SMM (Social Media Marketing or Social Media Management) / SMO (Social Media Optimization) / Community Management
    • ORM (Online Reputation Management) / Social Listening
    • Conversational Marketing / Conversation Marketing
  • Influence courses:
    • Personal Branding (LinkedIn)
    • B2B Social Selling and LinkedIn Sales Navigator
    • Influencer Marketing / Influence Marketing (YouTube, Twitch, Instagram, Snapchat and TikTok)
    • Social Commerce, Social Shopping, Live Shopping and Chinese KOL (Key Opinion Leaders)
  • Content courses:
    • Inbound Marketing, Content Marketing, Copywriting and Visual Marketing
    • Video Marketing and YouTube Marketing
    • Live Streaming and Twitch Marketing
    • Podcasting and Audio Marketing
  • Acquisition & Loyalty courses:
    • E-Commerce, M-Commerce, CX (Customer Experience) and Omnichannel Marketing
    • Email Marketing
    • Mobile Marketing
    • Growth Hacking / Growth Marketing
  • Website Management courses:
    • CMS (Content Management System)
    • WordPress
    • UX (User Experience) Design
    • UI (User Interface) Design
  • IT Marketing Tools courses:
    • MarTech (Marketing Technology)
    • Marketing Automation
    • CRM (Customer Relationship Management)
    • The impact of AI (Artificial Intelligence) on Marketing and Communication
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