Based in Sweden and France, Electra, “The Rock & Dance Music Station”, was an international Internet radio station launched officially in 2005 (replacing Crock FM, a pioneer French webradio for which I worked as a Radio Host for a couple of years).
Co-founder of the first French Union of Internet radio stations, France Webradios. Now operating as Addict Radio.
Responsibilities (Digital Transformation, Globalization, Project Management and Digital Marketing):
Development of a new disruptive technology and business model – broadcasting programs online all over the world (digital transformation from the traditional FM radio station to the Internet radio station)
Definition of a target group and a positioning, elaboration of a strategy and a marketing mix,
International coordination between France and Sweden,
User experience design, creation with the web designers and the web developers of the radio of a website and logos for our different feeds and shows,
Creation with the developers of innovative real-time audience analytics and geolocalization tools later sold on the market;
Music programming, show production and punctual radio hosting,
Search of advertisers, sponsors, partners and negotiation.