Digital and Marketing Management

International digital and marketing management

Core Skill Sets

1/5 – Digital Marketing Skills

My main expertise in Digital Marketing / Online Marketing / Web Marketing / Internet Marketing is called Inbound Marketing.

  • Content Marketing, Video Marketing, YouTube Marketing, Live Streaming, Twitch Marketing, Podcasting, Audio Marketing, Blogging, Copywriting, CMS (WordPress, Joomla, Drupal,…) and Canva,
  • Search Engine Marketing (SEM), Search Engine Optimization (SEO) and Voice Search Optimization (VSO),
  • Social Media Marketing (SMM), Social Media Optimization (SMO), Community Management, Online Reputation Management (ORM), Conversational Marketing or Conversation Marketing, Influencer Marketing or Influence Marketing,
  • Customer Relationship Management (CRM), Emailing or Email Marketing and A/B Testing,
  • Marketing Automation, Customer Acquisition, Lead Generation, Lead Development, Lead Nurturing, Lead Scoring and Lead Management,
  • User Experience (UX), Customer Journey Mapping, Customer Journey Optimization, Landing Page Optimization (LPO), Conversion Rate Optimization (CRO),
  • Data Analytics, Digital Analytics, Web Analytics, Google Analytics, Mobile Analytics and Social Media Analytics,
  • E-commerce, Conversion Funnel, Purchase Funnel, Perfomance Metrics and Churn Management,
  • M-commerce, Mobile Marketing and ​App Store Optimization (ASO).

I am a bit familiar with Performance Marketing, Performance-based Advertising, PPC (Pay Per Click), Paid Search / Search Engine Advertising (SEA) / Google Ads, Display Advertising, Social Ads, Retargeting and Affiliate Marketing but this is NOT my core expertise. I rather hire and manage digital advertising agencies or freelance experts for paid media campaigns.

As a Global Marketing Manager and Digital Strategist, I do not master Photosphop, Illustrator, InDesign, Adobe Premiere Pro or Final Cut Pro. I usually manage graphic designers, visual designers, UI designers, motion designers, video editors and content producers in my marketing team.

2/5 – Marketing Skills

  • Strategic Analysis (SWOT, Competitor Analysis, Benchmarking,…), Business Model, Strategic Objectives,
  • Marketing Strategy, Segmentation, Targeting, Positioning, Branding, Brand Strategy,
  • Market Research, Marketing Studies & Surveys (quantitative and qualitative), Marketing Analytics, Consumer Behavior,  
  • International Marketing, Marketing Mix, Marketing Plan, Customer Loyalty,
  • Marketing Management, Product Development, Innovation, Portfolio Management, Offer Pruning,
  • IMC (Integrated Marketing Communications), Multi-Channel Marketing, Omni-Channel Marketing,
  • Marketing Communications, Marketing Campaign Management, Media Management, Paid/Owned/Earned Media (POEM), Return On Investment (ROI) Monitoring, Radio & TV Ratings, Ad Spend Audit, Radio & TV Programming,
  • Branded Entertainment, Product Placement, Sponsorship and Celebrity Marketing.

3/5 – Project Management and Digital Transformation Skills

  • B2C, B2B, Request for Information (RFI), Request for Proposal (RFP), Business Proposals, Service Level Agreements (SLAs),
  • Business Requirements, Functional Specifications, Gap Analysis, Problem Solving, Decision Making, Crisis Management,
  • Technological Transformation – selection and implementation of a new MarTech / marketing technology (CRM, e-CRM, Social CRM, e-commerce website, mobile app, marketing automation tool, campaign management tool, social media management tool, social listening tool, online reputation management SaaS, conversational marketing SaaS, big data software, predictive analytics software,…),
  • Recruitment, Team Building, Team Management*, Delegation Management, Performance Management, Key Performance Indicators (KPIs),
  • Project Management*, Priority Management, Time Management, Planning, Budgeting, Organizing, Leading, Reporting. 
  • Change Management*, Transition Management, Recruiting, Training Design and Knowledge Management.

*I was trained in Team Management, Project Management and Change Management by Accenture

4/5 – International Management Skills

  • Cultural Awareness and Cultural Differences,
  • Cross-Cultural Communication and Cross-Cultural Management,
  • International Coordination and Virtual Team Management,
  • Globalization, Glocalization, Internationalization and Localization.

5/5 – Soft Skills

  • Adaptability and flexibility,
  • Intellectual curiosity and open mind,
  • Creativity and innovation,
  • Leadership and strategic thinking,
  • Strong ethics and integrity,
  • Diplomacy and psychology,
  • Client focus and customer-centric approach,
  • Analytical mind and data-driven,
  • Detail oriented and rigorous.
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