EXPERIENCE

International digital and marketing management

The summit of happiness is reached when a person is ready to be what he/she is.

Desiderius Erasmus

Career Summary

With over 15 years of work experience in marketing, media management, digital marketing and digital transformation, I am combining :

  • a cross-industry experience in the cultural and creative industries – Music, Radio, Television, Publishing, Advertising, Consulting and Higher Education,
  • as a manager – with an expertise in marketing, digital marketing, project management, cross-cultural team management and international coordination
  • with an international professional experience encompassing four different continents – North America, South America, Europe and Asia​​,
  • involving multiannual strategic/transformation contracts/projects – worth up to 300 million dollars, in particular at Accenture.

This senior professional experience allows me to understand and anticipate the digital uses and practices of people and thus to shape the global strategy and the local offline and online marketing campaigns of brands in order to improve brand awareness, reputation, sentiment, social media engagement, leads, site traffic, sales, customer satisfaction, loyalty, ROI and to reduce costs.


Career History

2017-2021 (4 years): Digital Marketing Consultant and MBA Professor

2016-2017 (1 year): Digital Marketing Manager – OECD

2013-2016 (3 years): Creative Entrepreneur and Talent Manager

2011-2014 (3 years): Fundraising Volunteer – UNICEF

2012-2013 (1 year): Country Manager France – Music2Deal

2011-2012 (2 years): Communications, Media and Technology Consultant – Accenture

2007-2011 (3 years): Founder and President – Sorbonne Alumni

2007 (6 month internship): International Marketing Manager – France Télévisions

2004-2009: Co-founder and Marketing Director – Electra Radio

2004-2009: Six internships on four continents

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